Senior Staff Business Development Engineer - Motor Drive Solutions (f/m/d)

Job Title

Senior Staff Business Development Engineer - Motor Drive Solutions (f/m/d)

Role Summary

Lead solution marketing and business development for motor-drive products across EMEA, focusing on industrial drives, HVAC, appliances, power tools, drones and 2-wheelers. Work with product, sales, FAE and channel teams to define go-to-market strategy, roadmaps and customer value propositions.

Experience Level

Senior - requires 7+ years of relevant experience in business development, technical marketing, technical sales, field application engineering or product management within semiconductors, power electronics, or motor-drive industries.

Responsibilities

Primary responsibilities include market strategy, customer engagement, and cross-functional enablement.

• Own EMEA solution marketing strategy for motor drives and adjacent segments.
• Provide technical and market guidance to sales, FAEs, customers and distributors as an industry expert.
• Analyze market drivers, customer challenges and competitor positioning; identify white spaces and new opportunities.
• Define solution roadmaps, value propositions and collateral (kits, reference designs, tutorials) with HW/SW product teams.
• Promote solutions to customers and channel partners; support funnel generation, customer acquisition, cross-sell and up-sell.
• Build and manage partner ecosystem (design houses, SW providers, labs) and represent the company at technical events.

Requirements

Must-have technical and professional qualifications are listed below; nice-to-have items follow.

• 7+ years experience in business development, technical marketing, technical sales, FAE or product management in semiconductor, power-electronics or motor-drive domains.
• Deep knowledge of motor-drive systems: BLDC/PMSM/ACIM/SynRM, FOC and sensorless control, inverter topologies, gate driving, current/position sensing, MCUs and real-time control, power switches (Si/SiC/GaN), EMC and thermal design, and functional-safety concepts.
• Strong business acumen: financial literacy, market and competitive insight, strategic thinking, customer/value orientation and prioritisation under uncertainty.
• Entrepreneurial, self-starting attitude with hands-on execution.
• Excellent communication and presentation skills; ability to influence engineers and executives and to work across cultures (EMEA, Japan, US, China, India).
• Familiarity with MS Office, CRM and BI tools; AI prompt usage experience.
• Willingness to travel across EMEA (up to ~40%).
• Nice-to-have: C or Python coding skills; fluent German or Italian.

Education Requirements

Bachelor of Science or Master of Science in Electrical Engineering or a similar technical field.

About the Company

Company: Renesas

Headquarters: Hitachinaka, Japan

Renesas is a global leader in embedded semiconductor solutions, providing high-quality products across automotive, industrial, infrastructure, and IoT sectors. With over 22,000 employees in more than 30 countries, the company focuses on scalable solutions that enhance user experience and drive innovation while committed to sustainability and energy efficiency.