Regional Business Lead / Product Line Manager - Low-end Automotive MCU

Job Title

Regional Business Lead / Product Line Manager — Low-end Automotive MCU

Role Summary

Responsible for strategy, execution and business performance for a defined subset of embedded processing products (low-end automotive microcontrollers). Reports to the Product Line Manager and partners with engineering, sales, operations and marketing to drive roadmap, launches, pricing and lifecycle management.

Experience Level

Level: Senior. Guidance: 4+ years in semiconductor or embedded industries with at least 2+ years in product management or product line management.

Responsibilities

Deliver product strategy, customer engagement, and lifecycle management to grow revenue and manage product portfolios.

• Define product investment strategy and roadmap aligned to market trends and target segments.
• Coordinate go-to-market execution, launch collateral, and sales/FAE enablement.
• Engage key customers for roadmap alignment, design‑ins and strategic account reviews.
• Monitor competitor products and benchmark performance to inform investment priorities.
• Manage product lifecycle with operations: introductions, maturity, PCNs and EOL planning.
• Drive cost-reduction initiatives with operations (wafer/package/test/assembly optimizations, multi-sourcing, die shrinks).

Requirements

Must-have qualifications and experience for immediate success:

• Minimum 4 years in semiconductor, embedded systems, or related industries.
• Minimum 2 years in product management or product line management.
• Experience in strategic or technical marketing, business development, applications, supply chain or cost management.
• Knowledge of microcontroller architectures (ARM Cortex, RISC-V) and embedded software ecosystems.
• Understanding of semiconductor cost structures, wafer economics and supply-chain dynamics.
• Strong communication and interpersonal skills; ability to influence cross-functional stakeholders and work across time zones.
• Proven track record launching products, securing design-wins and driving revenue growth.

Nice-to-have: prior automotive MCU experience.

Education Requirements

Bachelor's degree in Electrical Engineering, Computer Engineering, or a related technical field required. Master's degree or MBA is a plus.

About the Company

Company: Renesas

Headquarters: Hitachinaka, Japan

Renesas is a global leader in embedded semiconductor solutions, providing high-quality products across automotive, industrial, infrastructure, and IoT sectors. With over 22,000 employees in more than 30 countries, the company focuses on scalable solutions that enhance user experience and drive innovation while committed to sustainability and energy efficiency.