Regional Business Lead / Product Line Manager — Low-end Automotive MCU

Job Title

Regional Business Lead / Product Line Manager — Low-end Automotive MCU

Role Summary

The Business Lead is accountable for strategy, execution and business performance for a defined subset of the Embedded Processing product family (low-end automotive microcontrollers and related platforms). Reporting to the Product Line Manager, the role drives product investment, roadmap, pricing, go-to-market execution and lifecycle management while working across engineering, sales, operations, marketing and customers.

Experience Level

Mid-level. Requires at least 4+ years in semiconductor, embedded systems, or related industries and a minimum of 2+ years in product management or product line management.

Responsibilities

Own product strategy, roadmaps and commercial execution for the assigned product subset and support customer adoption.

• Define high-ROI product investment strategy and translate market trends into short- and long-term product roadmaps.
• Collaborate with marketing to develop go-to-market plans, launch collateral and sales/FAE enablement.
• Build and maintain deep relationships with key customers; align on roadmap and design-in activities.
• Track competitor products and benchmark performance to inform roadmap decisions.
• Manage product lifecycle from concept through introduction, maturity and end-of-life; lead PCNs and discontinuation planning.
• Partner with operations to drive cost-reduction initiatives (wafer/package/test/assembly, multi-sourcing, die shrinks).
• Support strategic account and regional business reviews.

Requirements

Must-have technical experience, domain knowledge and interpersonal skills required to execute the role.

• 4+ years in semiconductor, embedded systems, or related industries.
• 2+ years in product management or product line management.
• Experience in strategic or technical marketing, business development, applications, supply-chain or cost management.
• Understanding of microcontroller applications across automotive, consumer, industrial and infrastructure markets.
• Familiarity with microcontroller architectures (e.g., ARM Cortex, RISC-V) and embedded software ecosystems.
• Knowledge of semiconductor cost structures, wafer economics and supply-chain dynamics.
• Strong communication and presentation skills; ability to influence cross-functional and geographically distributed teams.
• Track record of launching products, achieving design-wins and driving revenue growth.

Education Requirements

Bachelor’s degree in Electrical Engineering, Computer Engineering or a related technical field is required. A Master’s degree or MBA is listed as a plus.

About the Company

Company: Renesas

Headquarters: Hitachinaka, Japan

Renesas is a global leader in embedded semiconductor solutions, providing high-quality products across automotive, industrial, infrastructure, and IoT sectors. With over 22,000 employees in more than 30 countries, the company focuses on scalable solutions that enhance user experience and drive innovation while committed to sustainability and energy efficiency.