Product Marketing Specialist

Job Title

Product Marketing Specialist

Role Summary

The Product Marketing Specialist owns the product definition and go-to-market activities for Bluetooth Low Energy and multiprotocol products and platforms across the full lifecycle from concept through end-of-life.

The role acts as the voice of the customer, translates customer and market requirements into product requirements and business cases, and coordinates with system architects, IC and software engineering, product enablement, sales and field teams to deliver integrated silicon-plus-software solutions and achieve design wins.

Experience Level

Mid-level. The posting requests approximately 5+ years in semiconductor, embedded systems, or microcontroller-based products, with at least 2 years in product definition, management, applications, or system architect roles.

Responsibilities

Deliver product strategy, definition, and launches for BLE and multiprotocol platforms; drive cross-functional alignment and customer engagement throughout development and lifetime management.

• Own the whole-product proposition and associated business case.
• Create and maintain Marketing Requirement Documents (MRD); define product specifications for IC, SDK, embedded software, kits and tools.
• Engage directly with customers and field teams to capture requirements and secure design wins.
• Lead New Product Introduction (NPI) activities including pricing input, collateral development, and early customer engagements.
• Perform competitive analysis and monitor Bluetooth standards to ensure product feature readiness.
• Coordinate cross-functional feasibility, architecture trade-offs, and schedule alignment with PMO and Technical Product Leads.
• Define product and technology roadmaps; identify feature gaps and prioritize investments with data and customer insight.
• Develop product collateral, positioning, and technical interface to customers; manage product change/discontinuation notifications.

Requirements

Must-have technical experience and competencies for successful performance in this role; preferred items are noted.

• 5+ years experience in semiconductor, embedded systems, or microcontroller-based products.
• 2+ years in product definition, product management, applications engineering, or system architect roles.
• Practical knowledge of Bluetooth Low Energy or other wireless standards and RF fundamentals.
• Familiarity with microcontroller architectures (ARM Cortex, RISC-V) and embedded software ecosystems.
• System-level design understanding: power, performance, cost, safety, and security considerations.
• Experience working with sales, FAEs, product enablement, and cross-functional global teams; strong communication skills.
• Ability to synthesize technical and market inputs into clear requirements and to influence without formal authority.
• Preferred: experience with automotive applications and standards (AEC-Q100, ISO 26262) and familiarity with automotive use cases such as Digital Key, TPMS, and in-cabin sensing.

Education Requirements

Bachelor's degree in Electrical Engineering, Computer Engineering, or a related technical field is required. A Master's degree is preferred. (No certifications were specified.)

About the Company

Company: Renesas

Headquarters: Hitachinaka, Japan

Renesas is a global leader in embedded semiconductor solutions, providing high-quality products across automotive, industrial, infrastructure, and IoT sectors. With over 22,000 employees in more than 30 countries, the company focuses on scalable solutions that enhance user experience and drive innovation while committed to sustainability and energy efficiency.