Field Application Engineering Manager - EDA

Job Title

Field Application Engineering Manager - EDA

Role Summary

Lead a Field Application Engineering (FAE) team responsible for technical sales and customer evaluations across the Hardware Assisted Verification portfolio (emulation, emulation offload/acceleration, and FPGA prototyping). Partner with Sales, Marketing, and R&D to drive product direction, customer success, and revenue growth.

Position requires hands-on technical credibility, customer-facing engagements, team development, and up to 50% travel.

Experience Level

Senior-level manager. Years of experience not specified; role requires demonstrated leadership of technical sales or FAE organizations.

Responsibilities

Manage and grow the FAE team and ensure successful technical engagements and product adoption.

• Lead FAE execution for assigned portfolio and product line across customer engagements.
• Guide technical evaluations involving emulation, offload/hybrid flows, prototyping, DFT, and power-aware verification.
• Articulate technical value and business impact (ROI, time-to-market, productivity) to customers and executives.
• Define success criteria for evaluations and ensure competitive differentiation.
• Partner with Sales and Account Directors on opportunity planning and multi-year strategy.
• Provide structured customer and market feedback to Marketing and R&D to influence roadmap and product enhancements.
• Coordinate regional technical account planning and cross-portfolio solution strategy for global accounts.
• Prioritize FAE resource allocation, oversee hiring/onboarding, and manage team performance and retention.
• Drive alignment and collaboration across regions and with Product Engineering, Support, and Services.

Requirements

Must-have technical skills and leadership experience required for success in the role. "Nice-to-have" items are listed separately.

• Must-have: Proven experience in technical sales, field application engineering, or related technical leadership roles; demonstrated leadership of technical sales or FAE teams.
• Must-have: Deep practical expertise in hardware emulation, emulation offload/acceleration, and FPGA prototyping for SoC and ASIC design.
• Must-have: Strong knowledge of Design for Test (DFT) methodologies (scan, ATPG, MBIST/LBIST, compression).
• Must-have: Proficiency in power and low-power verification techniques (UPF/1801 concepts, isolation, retention, power-aware debug).
• Must-have: Excellent communication skills for customer-facing technical presentations and executive briefings.
• Must-have: Ability to travel up to 50% and manage multi-region/global accounts.
• Nice-to-have: Experience influencing product roadmaps, working closely with Marketing and R&D, and supporting incentive-driven sales motions.

Education Requirements

Bachelor's degree in Engineering or Computer Science, or equivalent professional experience.

About the Company

Company: Siemens

Headquarters: Munich, Germany

Siemens EDA is a leading global provider of Electronic Design Automation (EDA) products and systems. Their innovative solutions enable companies to enhance the development of electronic products efficiently and effectively, keeping pace with the complex demands of technology and physics. Siemens is committed to delivering advanced workflow solutions that integrate both EDA and MCAD tools for multi-domain design and manufacturing in the semiconductor industry.