Senior Staff Business Development Engineer - Motor Drive Solutions

Job Title

Senior Staff Business Development Engineer - Motor Drive Solutions

Role Summary

Lead solution marketing and business development for Renesas motor drive offerings across EMEA. Translate market and customer needs into product and channel strategies, coordinate with hardware and software product teams, and support sales and field application engineers.

Primary segments include industrial drives & servo, building automation, HVAC, appliances, power tools, drones and 2-wheelers. Role can be based in Munich, Nabern, Düsseldorf, Milan or Graz.

Experience Level

Senior-level. Requires 7+ years of relevant experience in business development, technical marketing, technical sales, field application engineering, or product management in semiconductor, power electronics, or motor drive industries.

Responsibilities

Core responsibilities include market strategy, solution definition and go-to-market execution.

• Own solution marketing strategy for motor drives in EMEA across target segments.
• Provide vision and technical guidance to sales, FAEs, customers and distribution partners.
• Analyze market drivers, customer challenges and competitor positioning to identify opportunities.
• Define solution roadmaps, value propositions, reference designs, documentation and tutorials.
• Coordinate go-to-market activities with hardware and software product groups and channel marketing.
• Promote solutions to customers and distribution network; support funnel generation and conversion.
• Acquire new customers and identify cross-sell and up-sell opportunities.
• Build an ecosystem of partners and represent the company at technology events and conferences.

Requirements

Must-have skills, technologies and attributes.

• 7+ years experience in business development, technical marketing, technical sales, field application engineering or product management in the semiconductor, power electronics, or motor drive industry.
• Deep technical knowledge of motor drive systems: BLDC, PMSM, ACIM, SynRM; FOC and sensorless control; inverter topologies; gate driving; current and position sensing; MCUs and real-time control; power switches (Si, SiC, GaN); EMC, thermal and functional safety standards (e.g. IEC 61800-5-2/STO, ISO 13849, IEC 61508).
• Entrepreneurial, hands-on execution with strategic planning capability.
• Strong business acumen: financial literacy, market and competitive insight, decision-making and prioritisation under uncertainty.
• Excellent communication and presentation skills; credible with both engineers and executives; able to influence without authority.
• Cross-cultural collaboration experience across EMEA, Japan, US, China and India.
• Familiarity with MS Office, CRM and BI tools; experience with AI prompt workflows. C or Python coding is a plus.
• Fluent English required; fluent German or Italian strongly preferred.
• Willingness to travel across EMEA up to approximately 40%.

Education Requirements

Bachelor of Science or Master of Science in Electrical Engineering or a similar field as stated in the posting.

About the Company

Company: Renesas

Headquarters: Hitachinaka, Japan

Renesas is a global leader in embedded semiconductor solutions, providing high-quality products across automotive, industrial, infrastructure, and IoT sectors. With over 22,000 employees in more than 30 countries, the company focuses on scalable solutions that enhance user experience and drive innovation while committed to sustainability and energy efficiency.