Senior Product Marketing Manager — GaN ASSP Products

Job Title

Senior Product Marketing Manager — GaN ASSP Products

Role Summary

Lead product marketing for next-generation GaN-based Application-Specific Standard Products (ASSPs), driving product definition, NPI execution and market adoption across AI data center power, humanoid robotics and automotive electrification segments.

Act as the DRI for customer-driven new product introductions, coordinate cross-functional teams (R&D, applications, sales, regional teams) and own commercial outcomes including revenue, volume and profitability.

Experience Level

Senior — typically 10+ years of experience in product marketing or product line management, preferably within the semiconductor industry.

Responsibilities

Primary responsibilities include defining product strategy, managing NPI and enabling market adoption.

• Own full product lifecycle from concept through production ramp and act as DRI for strategic customer-driven NPI projects.
• Translate system and application requirements into differentiated product architectures and specifications.
• Lead structured product definition and execution (MRD → DOS → CRS), managing timelines, risks and quality.
• Develop and maintain business plans: revenue, volume, ASP and profitability; adapt strategy from market feedback.
• Define and execute go-to-market strategy, positioning, value propositions and application messaging.
• Drive design-in pipeline and conversion to design wins in collaboration with regional teams and sales.
• Support product launches, create technical marketing collateral and enable sales with application content.
• Align cross-functional teams, remove roadblocks and accelerate execution.

Requirements

Must-have technical and commercial experience relevant to GaN and power semiconductor products.

• 10+ years experience in product marketing or product line management within the semiconductor industry.
• Proven track record as owner of customer-driven NPI projects and product outcomes (business case ownership, revenue results).
• Background in power electronics, GaN, SiC or analog/mixed-signal markets.
• Demonstrated ability to deliver design wins, revenue growth and measurable market impact.
• Strong cross-functional leadership and stakeholder management skills.
• Excellent communication skills for technical audiences and sales enablement.
• Nice-to-have: direct experience targeting AI data center power, robotics or automotive electrification applications.

Education Requirements

Advanced degree (Master's or higher) in Electronics Engineering, Physics or a related discipline, or equivalent practical experience.

About the Company

Company: Nexperia

Headquarters: Cabuyao, Philippines

Nexperia is a global leader in semiconductor development with a focus on in-house production. The company boasts a strong international network and is dedicated to innovation and excellence in the semiconductor industry, providing a dynamic environment for its employees.