Senior Manager - Product Marketing

Job Title

Senior Manager - Product Marketing

Role Summary

Lead product strategy, requirements, and business planning for Microchip's automotive wireless SoC portfolio (BLE, UWB, and emerging connectivity standards). Drive product lines from concept through launch and represent the company in industry consortia.

Work at the intersection of product marketing, engineering, and automotive customers to define roadmaps and enable design-ins for durable, long-lifecycle markets.

Experience Level

Senior-level. Targeted for candidates with 15+ years of relevant semiconductor product marketing or product management experience.

Responsibilities

Primary responsibilities include product strategy, market analysis, ecosystem engagement, and cross-functional leadership.

• Own product business plans, product requirements documents, and competitive positioning for automotive wireless SoCs targeting vehicle access and related applications.
• Define feature sets and drive trade-off decisions across BLE, UWB, and next-generation connectivity standards with systems, RF, digital, and analog engineering teams.
• Maintain a data-driven product roadmap informed by customer needs, competitive dynamics, and technology evolution.
• Conduct competitive analysis and track standards evolution (e.g., Bluetooth SIG, FiRa, Car Connectivity Consortium) to inform product differentiation.
• Represent the company in standards bodies and translate consortium direction into product requirements and positioning.
• Support worldwide sales, field application engineers, and business development with training, collateral, and demonstration strategies for customer engagements and design-ins.
• Coordinate across hardware, software, IP acquisition, and validation teams to meet product-definition milestones and architectural decisions.

Requirements

Must-have skills, experience, and attributes for success in this role.

• 15+ years' experience in semiconductor product marketing or product management with hands-on involvement defining wireless SoC or RF IC products (BLE, UWB, Wi‑Fi, Sub‑GHz, or similar).
• Proven track record of driving business outcomes, revenue generation, and bringing products to market.
• Experience creating product definitions and business plans; strong financial acumen for revenue modeling, forecasting, and margin analysis.
• Ability to engage technically with architecture, design, and applications teams.
• Familiarity with the competitive landscape in automotive connectivity semiconductors and ecosystem players.
• Excellent communication and influencing skills for cross-functional leadership and external representation.
• Employment stability, reliability, and integrity in prior roles.
• Travel: approximately 0–25%.

Education Requirements

Required: Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field. Preferred: MSEE or MSCS; MBA is a plus. (No explicit statement about equivalent experience was provided in the source.)

About the Company

Company: Microchip

Headquarters: Chandler, Arizona, USA

Microchip is a leading semiconductor company focused on developing innovative solutions to enhance the human experience. With a commitment to empowering innovation, Microchip prioritizes the value of its employees by fostering a culture that supports their growth and contributions.