Senior Manager, IP Product Manager - China Business Development
SynopsysJob Title
Senior Manager, IP Product Manager - China Business Development
Role Summary
Lead China business development and portfolio strategy for semiconductor Interface IP across Mobile, Consumer and Automotive markets. Represent the IP portfolio to customers, ecosystem partners and industry events, and translate regional market requirements into inputs for global product and roadmap decisions.
Work cross-functionally with sales, application engineering, product management, R&D and marketing to identify strategic opportunities and enable design wins in China.
Experience Level
Senior-level. The role requires substantial prior semiconductor experience; see Education Requirements for specific experience guidance.
Responsibilities
Key responsibilities include driving regional IP strategy, customer engagement, and cross-functional coordination to convert market needs into product and business outcomes.
- Develop and execute a coordinated IP growth strategy for China across Mobile, Consumer and Automotive segments.
- Represent the IP portfolio in executive and technical customer meetings, ecosystem engagements and industry events.
- Orchestrate portfolio-level solutions across USB, MIPI, Memory Interfaces, PCI Express and adjacent Interface IP.
- Capture regional market trends, customer requirements and competitive dynamics; provide roadmap and investment recommendations.
- Build and maintain trusted relationships with strategic customers, OEMs, ecosystem partners and internal product teams.
- Partner with field teams to qualify opportunities, shape account plans and progress opportunities toward design wins.
- Create sales enablement materials: presentations, use cases, competitive guidance and training for sales and application engineering.
- Monitor market and technology developments in China and communicate implications to product and business leadership.
- Lead through influence across a global matrix organization to align regional priorities with product-line strategies.
Requirements
Must-have professional skills and experience (degree details are summarized separately in Education Requirements).
- Experience in product management, technical product marketing, business development, applications engineering or similar customer-facing semiconductor roles.
- Technical understanding of semiconductor Interface IP and SoC integration, including several of: USB, MIPI, Memory Interfaces, PCI Express.
- Knowledge of IP usage, system requirements and market dynamics in Mobile, Consumer and Automotive applications.
- Proven ability to engage credibly with both business and technical stakeholders and to translate customer requirements into product strategy and positioning.
- Track record of building relationships with sales teams, key customers and ecosystem partners; experience driving cross-functional initiatives.
- Strong presentation, public speaking, negotiation and executive-level storytelling skills.
- Strong organizational and program-management skills; able to manage multiple priorities in a global matrix environment.
- Fluency in Mandarin and strong professional English communication skills.
- Willingness and ability to travel for customer visits and industry events in China and internationally.
Education Requirements
BS in Electrical Engineering, Computer Engineering or a related discipline with 10+ years of relevant semiconductor experience is listed as the baseline. MS is preferred. MBA is a plus.
About the Company
Company: Synopsys
Headquarters: Mountain View, California, USA
Synopsys is a leading company in electronic design automation (EDA) and semiconductor IP solutions. It provides tools and services for designing and verifying complex semiconductor devices and systems. The company plays a pivotal role in the semiconductor industry, helping engineers innovate and deliver higher-quality products faster. Synopsys is committed to advancing technology standards and offers a range of software and hardware solutions to its clients globally.
