Automotive System Power (ASP) Senior Product Marketing Engineer | China

Job Title

Automotive System Power (ASP) Senior Product Marketing Engineer - China

Role Summary

Drive product strategy, demand creation, customer engagement, positioning, and revenue growth for the Automotive System Power portfolio in China. Scope includes PMICs, intelligent power devices (eFuses, high-side switches), controllers, and automotive battery-management solutions. Partner with Sales, FAE, engineering, and global product teams to translate China market and customer needs into roadmap and go-to-market priorities.

Experience Level

Senior - 10+ years of experience in semiconductor product marketing, technical marketing, or product management, with automotive domain experience.

Responsibilities

Lead regional product marketing and go-to-market activities for the Automotive System Power portfolio in China:

• Define and execute China product and market strategy across PMIC, eFuse, high-side switch, and BMS portfolios.
• Create funnel, drive design-ins, and own regional automotive revenue and account strategies.
• Translate customer needs, vehicle-architecture trends, competition, and ecosystem requirements into roadmap and investment recommendations.
• Partner with product lines on business cases, pricing, positioning, and feature priorities.
• Engage OEMs, Tier-1s, ecosystem partners, and distribution to drive design-ins and pipeline conversion.
• Support product definition, validation strategy, reference solutions, collateral, and launch execution.
• Develop customer presentations, product briefs, trainings, competitive analyses, and technical value propositions.
• Coordinate cross-functional teams (product lines, engineering, sales, operations, quality, supply chain) and communicate status and risks to senior leadership.

Requirements

Must-have skills and experience:

• 10+ years in semiconductor product marketing, technical marketing, or product management with automotive semiconductor experience (OEM/Tier-1 development, qualification, design-in cycles).
• Strong PMIC knowledge for SoCs/MCUs/MPUs including power architecture, regulation, sequencing, monitoring, diagnostics, protection, and system tradeoffs.
• Practical knowledge of automotive IPDs (eFuses, high-side switches) for protected power distribution and load control.
• Understanding of automotive BMS applications and system-level positioning.
• Familiarity with functional safety and automotive quality expectations (ISO 26262, ASIL concepts, AEC-Q100).
• Proven track record launching semiconductor products, generating design-ins, building pipelines, and delivering revenue growth.
• Deep knowledge of China automotive OEMs, Tier-1s, competitors, decision processes, and ecosystem relationships.
• Fluent Mandarin and strong business English; effective technical and commercial communication and stakeholder influence.

Nice-to-have:

• Deep expertise in at least one area (PMIC, IPD/eFuse, or automotive BMS) and working knowledge across the broader portfolio.
• Experience working with globally distributed product and engineering teams.

Education Requirements

Bachelor of Science in Electrical Engineering (BSEE) or a related technical degree required. Master of Science in Electrical Engineering (MSEE) preferred. Relevant fields include electrical engineering, power/analog/semiconductor-related disciplines.

About the Company

Company: Renesas

Headquarters: Hitachinaka, Japan

Renesas is a global leader in embedded semiconductor solutions, providing high-quality products across automotive, industrial, infrastructure, and IoT sectors. With over 22,000 employees in more than 30 countries, the company focuses on scalable solutions that enhance user experience and drive innovation while committed to sustainability and energy efficiency.